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FOR IMMEDIATE RELEASE
October 2, 2002
Contact: Christina Stoever, KPS|3, 775.686.7403, Christina@kps3.com

modeMD Launching Sophisticated
Software Solution Revolutionizing Medical Practice

Nevada Ventures, Sierra Angels, UNR Applied Research Grant Fund Nevada-Based Company

Reno, NV – With funding from Nevada Ventures, Sierra Angels and the University of Nevada, Reno, U.S. doctors have a new tool – envisioned, funded and created in Nevada – to enhance medical care and improve financial practice management, right from the palm of their hands.

A web-enabled charge capture system for the medical industry, modeMD allows physicians to use a personal digital assistant (PDA) to record crucial information during patient visits, improving the quality of care by eliminating tedious paperwork and maximizing time spent with the patient.  The innovative system also alleviates common billing challenges for both practice managers and doctors, by capturing critical data with the touch of a screen.

The company, founded by Philip Goodman, MD, a Reno-based practicing physician for over 19 years, was incubated at the University of Nevada, Reno School of Medicine where Goodman is Professor and Director of the Medical Informatics Division.  The successful incubation program was co-funded by the Applied Research Initiative, a Nevada State grant program established to encourage commercialization of University sponsored research.

"We’ve all heard the saying, ‘necessity is the mother of invention,' and the case of modeMD is no different," said Dr. Goodman, founder of the company and creator of the product.  "As a physician, I look for ways to make more time for my patients, to give them better service.  By replacing the paper-based face sheets with an electronic system, we can improve the flow of communications to benefit both the patient and the practice as a whole."

Physicians practicing at Northern Nevada Medical Center, Saint Mary's and Washoe Medical Centers, all located in northern Nevada, have been beta testing the modeMD product and reacting enthusiastically.  "Doctors are already seeing the benefits of using modeMD," said Bob Goff, head of the Sierra Angels funding organization.  "They're spending more time with patients both in the hospital and in the office, as key data is efficiently being captured and transferred to colleagues and practice staff. By analyzing the current marketplace, our investors recognized the patient care and financial benefit of modeMD immediately."

Market reports indicate some 30% of doctors' claims are filed with errors, and nearly 15% are lost, resulting in lost billings per doctor ranging from $35,000 to $100,000 per year – or an astounding $25 billion per year for the industry as a whole.

Roy Graham, president and CEO of modeMD added, "This is a local Nevada company, incubated by our own University and now funded by the leading venture capital firm and major angel investor group in the state.  The investment in modeMD represents the first time all three groups have jointly funded an organization, demonstrating a powerful endorsement of the market opportunity and the strong modeMD management team."

Robb Smith, Managing Partner at Nevada Ventures, said, "modeMD typifies the entrepreneurial spirit in Nevada. In light of sour economic news throughout the nation, modeMD represents the style of growth company that Nevadans should be investing in to keep our state competitive. Nevada Ventures investigated the handheld healthcare industry carefully and we believe modeMD will be a serious long-term player."

Dr. John Lilley, University of Nevada Reno President, said, "modeMD represents the perfect example of how an innovative project from a nationally recognized professor at UNR can turn into a commercial venture attracting private equity financing. This is the purpose of the Applied Research Initiative program and I am delighted that modeMD is moving so rapidly to market success."

About modeMD
Focused on delivering services to doctors that saves time, improves quality of life and enhances billings and profits, modeMD products help to improve the overall quality of medical care. Using a PDA application, the modeMD service enables doctors to record patient diagnostic and treatment at point-of-care, and then transmit this information accurately, securely and rapidly to their practice office through the modeMD Datacenter. The integrated service also allows a doctor to electronically transfer key patient information to a cross-covering doctor saving both physicians time and ensuring accuracy of patient care information. For more information please visit www.modeMD.com.



For more information on modeMD, please contact Christina Stoever at 775.686.7403 or visit www.modeMD.com.

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